項目面積：9000平方米 Project Area：9000㎡
服務(wù)階段：概念設(shè)計、方案設(shè)計、深化擴初設(shè)計 Service Parse：Concept Design, Schematic Design, Detail Design
項目概況:
上海萬達汽車樂園項目位于上海青浦萬達茂內(nèi)的2-3層，總設(shè)計面積10000m2，本項目進行了針對性的游玩項目設(shè)計，業(yè)主方對消費群設(shè)定為以青年及青少年游客作為核心目標游客，以家庭游客為補充的消費客群?；诮ㄖ臻g條件、受眾客群及業(yè)主方產(chǎn)品定位方面進行綜合考慮，圍繞汽車主題思路進行展開，通過汽車小鎮(zhèn)的主題進行空間主題的分區(qū)設(shè)定，依據(jù)不同主題分區(qū)內(nèi)容設(shè)定進行提煉化包裝，在氛圍設(shè)定上配合主次鮮明的聲光電手段與體驗性項目，豐富游客環(huán)境體驗，同時增加與主題有更好契合的核心設(shè)備及VR類科技項目，打造動感時尚的汽車主題樂園。
The project was targeted to the development of the project design, the core consumer group aim at children and teenager tourists, and the family visitors as supplement consumer. Based on aspects of the architectural space conditions, the audience and the product positioning, take a comprehensive consideration. Around the car theme to start, through the theme of the car town space theme of the partition set, according to different theme content to set zones. In the atmosphere set with the primary and secondary sound and light electrical means and experience projects, to enrich experience of tourists. While increasing the theme with a better fit the core equipment and VR class technology projects, to create a dynamic fashion theme car park.